Benton Media Group… internet business design, development and seo

There is no doubt that the real estate industry is one of, if not the toughest profession. Not only are there a lot of licensed agents out there, they are motivated. So, when competition is thick, how do you differentiate yourself from the others? One of the easiest, although sometimes overwhelming phases of your marketing strategy is your on line presence. The great thing about your on line marketing campaign is that it works for you 24/7. While you are out showing property, performing a listing presentation, or even sleeping; your on line efforts are at work.

A critical part of your web effort that some agents tend to forget, is that you have to stay on top of it. This is not something you just throw together and then forget about. It is critical that you update your profiles and add new content to your sites, blogs, and on line communities. For example, what do you think when you go to a blog that has not been updated in a couple of weeks? Where did they go? Are they still in the business? You already know how important it is to stay in front of your clients and prospects with e-mail and mailings; it is just as important to do so on line.

A great tool that many blog services offer to assist you with this task is that of post dating your blog entries. Take some time to write a few articles in one sitting, but schedule them to post at a later date. Do this once a week and you have a great pipe line of articles created. Another great tool for Twitter is called tweetlater. Much like post dating you blog posts, tweetlater allows you to post date your tweet updates. Going out of town? Just want to stay ahead of things? These are two great tools to help you. Stay tuned for more helpful hints from Agent Nation.

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Real Estate professionals often ask what what is Real Estate SEM? Or what is Real Estate SEO? And what is the difference between Real Estate SEM and SEO?

Real Estate SEM and SEO are both effective Internet marketing strategies that have their unique benefits and weaknesses

Real Estate SEM, or search engine marketing, is a broad term that encompasses multiple methods of online marketing. SEM for Real Estate can include paid Internet advertising (pay per click), banner ads, blog postings, paid listings, and natural (or organic) search engine optimization.

• immediate results
• more expensive in the long run
• competitive terms can be pricey
• perishable
• some Internet users are wary of paid advertising
• control of visitor’s landing page
• no minimum entry cost

Real Estate SEO, or search engine optimization, is a more specific term for the process of driving website ranking up in search engine’s natural (or organic) results.

• no immediate results
• cheaper in the long run
• non perishable
• long term benefits
• better long term ROI
• financial investment, high entry cost

The greatest benefits can be generated from a combination of SEM and SEO. They both have their strengths and weaknesses which when balanced can bring in the optimum amount of traffic, leads, and sales.

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